Prometheus is the largest private owner of multifamily properties in the Bay Area. Since our founding in 1965, our mission has been to revolutionize the apartment industry. Our Marketing team is searching for a Field Marketing Manager to help us build and maintain a world-class content program – one that educates, entertains, raises our brand profile and converts our target audiences into qualified leads.
ABOUT THE ROLE:
The Field Marketing Manager plans and executes regional marketing campaigns to increase sales and drive retention at all Neighborhoods (properties). This role provides overall marketing support for all Neighborhoods and serves as a marketing thought partner for Operations and field teams. Primary responsibilities:
Tactical Planning & Execution: Liaisons with Operations and Marketing teams, to drive tactical plans designed to meet and exceed sales goals and retention metrics for all Neighborhoods including lease-ups (new developments) and high need properties on the “hot list”.
Curated Programming: Facilitate development and optimization of local partnerships and programming to drive awareness and utility of Neighborhoods as community and cultural hubs.
Project Management: Manage project development from initiation to closure. Translate operational requirements and market needs into viable marketing plans.
Field Communications: Own the communications journey, including multi-channel strategy, transitioning into tactical brief writing and key stakeholder communication for efficient workflows.
Marketing Effectiveness: Oversee the effectiveness of Neighborhood marketing programs to ensure the efficient use of marketing dollars and to identify areas of opportunity to achieve sales goals.
Here’s more of the nitty-gritty:
Our new Field Marketing Manager must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
Bachelor’s degree in Marketing, Communications or related field
3-5 years of related marketing experience
Intimate understanding of traditional and emerging marketing channels
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Proficient in Microsoft Office Suite
Ready to be different, stand out and revolutionize? Apply today.